Uber, the world’s largest on-demand mobility company, tied up with cleantech startup Chakr and Delhi Street Art for a unique graffiti and street art show at Lodhi Colony, using paint up-cycled from pollutants.
The exercise is a culmination of the #LeaveYourCarBehind campaign, which highlighted the need for citizens to leave their cars behind and adopt ridesharing and carpooling options so they could play their part in improving the capital’s air quality.
Chakr uses a patented process to manufacture paint through ‘Chakr Shield’, a device that captures contaminants at source and converts them into paint. This has been tested to have ~0% toxicity, and has been recognised as Green Pro by CII-IGBC (Confederation of Indian Industry – Indian Green Building Council).
Speaking about the success of the campaign, Manisha Lath Gupta – Marketing Director, Uber India & South Asia, said, “Through our #LeaveYourCarBehind campaign, we aim to encourage citizens of Delhi to make responsible choices by opting for shared mobility solutions over private modes of transport to make the city’s air cleaner. Using art as a strong platform of expression, we want to create beautiful street art to deliver our message that India and its citizens care about smarter mobility and healthier cities which lead to better, richer lives.”
A number of volunteers participated in the activity where walls were painted to spread our message — residents can play a key role in helping reduce the toxic blanket of pollution engulfing India’s capital.