Truecaller today announced the significant success brands have seen on its Advertising Platform. Truecaller Ads, a uniquely designed platform, not just captures the attention of users without invasion or interruption, but also eliminates the appointment viewing condition for brand visibility. Its programmatic advertising strategy has generated a repeat customer rate of 70% among existing advertisers, helping companies reach their audiences.
Companies are increasingly showing an appetite for Truecaller’s unique programmatic ads and with the festive season around the corner, brands and verticals are looking at in-app advertising platforms to enhance brand visibility and drive scalability.
Talking about his experience, Amit Tiwari, Vice President Marketing, Havells India Ltd, said, “This is the first time we used Truecaller as an outreach platform. It provided us with a large-scale India-wide reach of over 40 million unique users in a single day. We used it as a platform to connect with our potential customers and received genuine responses from quality audiences.”
Commenting on his interaction with the platform, Sidharth Rao, CEO, Dentsu Webchutney, said, “We have always recommended Truecaller to our advertisers and have consistently seen the platform over-deliver its commitments. With the help of Truecaller, our client’s messages have been delivered to their users through a brand roadblock with absolute simplicity. We’ve had a remarkable experience in marketing several product categories such as automobile, OEM and consumer tech to name a few through this platform. We believe Truecaller will play an integral part in our media buys for the upcoming festive season of 2018, with more of our clients looking to showcase their own unique stories.”
With the growth of internet penetration in the country, mobile specific advertising will dominate the digital advertising space in the years to come. Truecaller reaches 100 million daily active users allowing brands to gain phenomenal traction for their campaigns on the platform.
Speaking on this, Tejinder Gill, VP Sales & Head of India Operations at Truecaller, “Our advertising platform has achieved some great feats since its inception, especially since the unique ad delivery system which enables a brand visibility after every call from an unknown number. With marketers and CMO’s shifting their strategies from mobile first to mobile only, advertising platforms such as ours are best placed to help achieve their objectives. Around the festive season when audiences have their eyes wider open than usual, we must work together with our partners to overcome our hurdles and achieve our objectives together. Needless to say, our advertisers have been overjoyed with the results.”