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India

WATConsult elevates Heeru Dingra as Chief Executive Officer (CEO) 

Rajiv Dingra will now be the Chief Mentor and Advisor for WATConsult

WATConsult, the globally awarded hybrid digital agency from the house of Dentsu Aegis Network, today announces leadership changes. Starting February 1, 2020 Heeru Dingra will be the Chief Executive Officer (CEO) of the agency and Rajiv Dingra the current CEO shall move on to the role of Chief Mentor and Advisor for WATConsult.

Heeru, who is currently the CHRO & CFO, will now have a new role and an expanded set of responsibilities, overlooking the entire executive duties of the agency. In the last 9 years of her journey at WATConsult, Heeru has played a vital role in building a team of 400+ people and managing the day to day activities. She will continue to report to Dentsu Aegis Network India CEO, Mr. Anand Bhadkamkar.

The newly created roles play an essential part in the agency’s vision towards growth and expansion in the coming years.

Speaking on her new role and responsibilities, Heeru Dingra says, “I am truly honoured to lead WATConsult – a globally awarded hybrid digital agency full of talented people, and brilliant brands. Looking forward to work closely with our exceptional senior leadership team, along with Rajiv, our Chief Mentor & Advisor. Together, we will capture the next waves of growth for WATConsult by remaining laser-focused on serving our clients, delivering long term growth and value creation, and providing the best career experiences for our people.”

Commenting on Heeru’s appointment, Anand Bhadkamkar said, “Heeru has been an integral part of WATConsult’s growth story. She has led the agency alongside Rajiv in the capacity of CFO and CHRO and has an intimate understanding of this business. She works very closely with the leadership team at the Agency and across DAN and is uniquely positioned to take on the role of Chief Executive Officer at WATConsult. I am excited to have Heeru lead WATConsult on its next phase of growth alongside Rajiv, who now takes charge as the agency’s Chief Mentor & Advisor.”

“After leading WATConsult for the last 13 years, it’s time I move on to a new phase in this journey,” Rajiv Dingra said.  “This new role would allow me to help guide the team in crafting an ambitious vision and would also allow the team at WATConsult to scale up in newer roles and achieve their own personal growth.”

Categories
Business

WATConsult wins e-commerce planning & management mandate

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has added yet another significant brand to its client roster. The agency has bagged the e-commerce planning and management duties for Avvatar Sports Nutrition, a brand owned by Parag Milk Foods. As their e-commerce consultants, WATConsult will focus on scaling the brand and its products across a variety of e-commerce channel partners. This will be done through strategic interventions over organic and inorganic means, using creative and other media platforms 

Rajiv Dingra, Founder and CEO, WATConsult said, “It is our pleasure to have Avvatar Sports Nutrition on board. With so many fitness apps and brands making a foray, the sports nutrition market is witnessing an encouraging surge and is indeed expected to grow in the coming future. With our ecommencify consult suite, we ensure that our clients have the right mix of strategy, technology and organisational construct to persevere, compete and scale in commerce solutions. Thus, we look forward to helping the brand strengthen its digital journey.”  

Akshali Shah, Senior VP – Sales and Marketing, Parag Foods said, “We are delighted to announce that we have selected WATConsult ecommencify as our e-commerce partner after a meticulous selection process. We believe their expertise will take the brand to the next level through a more performance-driven approach. Through this partnership, we are sure we will be able to strengthen our brand’s outreach on e-commerce platforms multifold.” 

The vertical has been handling brands such as Merck Consumer Care, Faces Canada, Piramal Consumer Care, Microcotton and Bioderma. ecommencify is working with partners like Magento, Shopify, Flipkart, 1mg, Netmeds, Myntra, Jabong, Nykaa, Snapdeal and many more. Apart from consulting brands with their expertise, the division also believes in helping the industry at large by releasing in-depth reports. For instance, it had released a one-of-its-kind report on the Ecommerce industry last year, that highlighted the changing consumer behaviour and their perspective on the current e-commerce market in India.