Categories
Entertainment

Celebrating TikTok’s Diverse Content & Creative Community

TikTok, world’s leading short-video creation platform released the Top 50 content and video trends as part of #TikTokRewind2019 campaign, that made the TikTok India community click, like, share and create in 2019. The ten day long campaign honours and applauds the timeless TikTok moments’, featuring the top 5 across 10 different categories of this year.

The 2019 TikTok trends includes the top 5 creators, viral videos, occasions, celebrities, challenges, content categories, tracks, campaign, music artists and breakout creators that stood out in engaging the community in 2019, bringing TikTok into the mainstream of India’s thriving creative economy.

TikTok emerged as one of the leading platforms in the country where millions of people participated in endless entertainment, quirky, educative and joyful moments that broke the norms of expression and creativity through exciting videos. The diverse and incredible content in the form of these short-videos was born on TikTok and are now immortalized in the 2019 TikTok hall of fame.

Here’s what Tick’ed on TikTok in 2019: 

  • Top 5 Creators

Creators are the soul of TikTok! While everyone had something unique to share, some of them have struck a chord with the community with their lively and engaging content, created in their own distinctive style. Their imagination and creativity in content across entertainment, humour, education and motivation makes TikTok a preferred platform for creative expression. Using TikTok’s editing features and creative tools, these  creators have emerged as the top 5 in 2019.

  1. @awezdarbar– Awez Darbar   (Followers: 20.0 Million)
  2. @gima_ashi– Garima Chaurasia   (Followers: 17.2 Million)
  3. @awalcreations– Awal Ts Madaan  (Followers: 6.7 Million)
  4. @theofficialgeet– Sangeeta Jain  (Followers: 5.4 Million)
  5. @surgeryonline– Dr. Animesh MS  (Followers: 3.2 Million)
  • Top 5 Videos

In 2019, TikTok featured millions of videos created by users that were so epic that they immediately graduated to viral video status. Curated across varied genres on the platform such as entertainment, education, music, motivation and more, these engaging videos spread across generations, celebrities and creators and eventually became the ‘talk of the town’.

  1. @gima_ashi– she danced on Emiway Bantai song- Bhaut Hard  (Views: 120 Million)
  2. @jucqueen– #TakTakTak challenge   (Views: 112 Million)
  3. @nehakakkar– musical comic relief  (Views: 95 Million)
  4. @theofficialgeet– anger management  (Views: 26 Million)
  5. @officialmadhuridixit– announcing that she has joined TikTok and will be sharing something extraordinary  (Views: 23 Million)
  • Top 5 Occasions

Festivals and occasions bring people together in celebration. In a country like India, which is known as the land of festivals, these occasions not only bring joy and encourage togetherness, but also play a key role in strengthening unity among people. During 2019, TikTok left no tables unturned in uniting its users from diverse cultures and backgrounds to celebrate these occasions together and in encouraging them to capture and share these priceless moments These are the top five occasions that saw the vibrant TikTok community taking to the platform to express joy through their colourful and lively videos.

  1. Diwali (Views: 29.7 Billion)
  2. ICC Cricket World Cup (Views: 13.3 Billion)
  3. Independence Day  (Views: 4.3 Billion)
  4. Holi (Views: 2.5 Billion)
  5. Mother’s Day (Views: 2 Billion)
  • Top 5 Celebrities

This year, some of the biggest Indian celebrities joining TikTok to connect and engage with their fans in the most creative way. Not only this, a few celebrities also started their own trend and hashtag on the platform and effortlessly adapted to the TikTok’s creative culture. These are the top engaging celebrities who left their impression on our hearts this year.

  1. Jacqueline Fernandez (Followers: 9.5 Million)
  2. Riteish Deshmukh (Followers: 6.8 Million)
  3. Kapil Sharma (Followers: 2.2 Million)
  4. Madhuri Dixit (Followers: 1.2 Million)
  5. DJ Bravo (Followers: 1.5 Million
  • Top 5 Music Artists

TikTok supports creativity and originality! This year saw the advent of various music artists making their way to the platform to connect with a previously unexplored audience. Here are the top five music artists that came as a surprise this year.

  1. Neha Kakkar  (Followers: 12.5 Million)
  2. Guru Randhawa  (Followers: 5.8 Million)
  3. Tony Kakkar  (Followers: 4.1 Million)
  4. Milind Gaba (Followers: 3.1 Million)
  5. Arjun Kanungo (Followers: 964.2 K)
  • Top 5 Genres

TikTok provides its creative community with a lot of themes and categories to explore and create content on. From creating trendsetting videos to sharing inspiring moments, these five categories were explored the most on TikTok this year.

  1. Education
  2. Food
  3. Travel
  4. Sports
  5. Comedy
  • Top 5 Viral Challenges

TikTok captivated it’s user community with a lot of challenges that went viral, where users experimented, created and shared their own versions on the platform. Several creators and entertainment’s finest found success on TikTok with their unique takes on trending challenges. These top viral challenges, pushed users to innovate and bring out ideas to delight and entertain the 200 million strong community.

  1. #2OfMe (Views: 5.4 Billion)
  2. #MyJourney (Views: 5.3 Billion)
  3. #ILoveMyIndia (Views: 4.3 Billion)
  4. #TakTakTak (Views: 2.2 Billion)
  5. #PlayCool (Views: 1.8 Billion)
  • Top 5 Tracks 

In 2019, Indian and global musicians, artists and creators flocked to TikTok to share their music with the world. This year, several songs topped the charts and TikTok became a launchpad for diverse videos set to catchy music, with users posting their videos dancing and grooving to the tunes. These are the top tracks that created buzz on TikTok throughout 2019.

  1. Saki Saki (Views: 2 Billion)
  2. Lehanga (Views: 1.6 Billion)
  3. Dheeme Dheeme (Views: 1.2 Billion)
  4. Slowly Slowly (Views: 1.2 Billion)
  5. She Dont Know (Views: 1.0 Billion)
  • Top 5 Campaigns

The top 5 TikTok campaigns inspired millions to showcase their ingenuity by participating in real change and impacted the lives of many. With these campaigns and TikTok’s inclusiveness as a platform, the users became an inspiration for many first time internet users to building a community that always strive to learn something new.

  1. #EduTok
  • Total Creations: 13 Million
  • Total Views: 59 Billion
  1. #PetBFF
  • Total Creations: 511.7 K
  • Total Views: 2.7 Billion
  1. #CricketWorldCup 
  • Total Creations: 2.8 Million
  • Total Views: 13.3 Billion
  1. #SafeHumSafeInternet 
  • Total Creations: 148.1 K
  • Total Views: 939.1 Million
  1. #WaitASecToReflect 
  • Total Creations: 210.1K
  • Total Views: 951.5 Million
  •  
  • Top 5 Breakout Creators

These are the emerging trendsetting flock from a large pool of popular creators on TikTok. Their ingenuity makes TikTok the lovable and inspiring platform that it is across the world, encouraging others to join in and express their own creativity. These five breakout creators are the ones to look out for in 2020:

  1. @faby_makeupartist Fiza Abdi (Followers: 2.6 Million)
  2. @mridulmadhok– Mridul Madhok (Followers: 6.5 Million)
  3. @gunjanshouts– Gunjan Taneja (Followers: 3.5 Million)
  4. @mdmotivation164– Mahendra Dogney (Followers: 2.8 Million)
  5. @ur_smartmaker– Khan Tariq  (Followers: 5.5 Million)

As a part of the campaign, TikTok also launched a video featuring some of its popular creators. The video went viral on YouTube as it has already garnered close to 37 millions views within three days of launch.

Link to video – #TikTokRewind2019 – Let there be fun.

Concept: The #TikTokRewind2019 film is a reflection of the huge creative canvas that TikTok is. Users from all walks of life have embraced the platform to showcase their talent and express themselves creatively. With tools and features available to create diverse content, including innovative filters, trending music tracks, and in-app challenges to support social causes, there’s room for all kinds of content on TikTok. This film has edgy looks and graphic visuals and encapsulates the diversity seamlessly.

Credentials: 

Agency: Ketchup

Chief Creative: Kulteja Ponnada

Copywriter: Kulteja Ponnada

Production house: Tolan Films

Producer: Nizamuddin Tolan

Director: Kartik Ramnathkar

DOP: Sejal Shah

Art Directors: Mithun Rajam, Ganesh More

Co-producer: Mayur Goel

Post-production: FHOA and After

In addition, TikTok is providing its users with an opportunity to showcase their love and support for their favourite celebs and music tracks of 2019 through an in-app polling page from December 12, 2019- January 05, 2020.

2019 is the year of milestones for TikTok in India, encouraging users and creators to bring joy and spread creativity.

Categories
India

The curious case of Chinese app TikTok rise in India

The rise of the Chinese short video-sharing app TikTok in India has been so spectacular over the past year that it is now nearly impossible for any social media user to not have come across its content.

These user-created videos that often contain memes, lip-syncing songs and sometimes sleazy posts regularly find ways to other popular social media sites including Facebook, WhatsApp and ShareChat. These are the platforms where most adult social media users are now getting introduced to TikTok.

For the young generation though, especially the teenagers and even younger kids, the app needs no introduction.

In fact, according to a new report from mobile app intelligence firm Sensor Tower, out of the 18.8 crore new users that TikTok added globally in the first quarter of 2019, 8.86 crore were from India.

Globally, TikTok has far crossed 1.1 billion installs and in the first quarter of 2019, it emerged as the third most installed app in the world, ranking behind only Facebook’s WhatsApp and Messenger at No. 1 and No. 2, respectively, the analysis showed.

But how do you explain the dramatic rise of this app owned by Chinese tech company ByteDance?

“The rise of TikTok (formerly Musical.ly), highlights where the future of the Internet in India is: video,” leading tech policy and media consultant Prasanto K. Roy told IANS.

“Of the 500 million smartphone and mobile broadband users in India, well over 300 million consume predominantly or only video. And as we get the next 200 million online by 2020, the video-only share will rise to over 70 per cent,” he added, indicating the potential for further growth of video sharing apps in the country.

So far, the big drivers of Internet adoption in India have been WhatsApp, Messenger and Facebook, with additional help from shopping and taxi apps, and some streaming services such as Hotstar.

“No other app before Musical.ly/Tik Tok really went to a video-only, and especially an interactive video platform. For instance, its ‘react’ feature lets users to film their reaction to a video and its ‘duet’ feature allows users to film a video aside another video,” Roy added.

Another reason for its growth is that the app allows people to express themselves even if they do not have the gift of the gab. So anyone who feel a little ostracized in platforms such as Facebook and Twitter may find solace on TikTok.

“TikTok caters to those who feel left out on other primarily-text platforms, either because of literacy or language inadequacy,” Roy pointed out.

However, the growth of TikTok has not been without its share of controversies.

Hearing a petition filed by an advocate, the Madras High Court earlier this month asked the Centre to ban the app, saying it “encourages pornography” and is spoiling the future of youths and the minds of children.

TikTok on Friday said as part of its commitment towards providing a positive in-app environment for its users in India, it had removed over six million videos that have violated its “Community Guidelines”.

TikTok also said it has stopped allowing users below 13 years to login and create an account on the platform.

“Unfortunately, social media has been an unsafe space and a platform like this (TikTok) which draws children in, and therefore possible predators, needs to be used with care,” Roy said.

IANS