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India

Havas Creative India Bags Mandate for William Grant & Sons

Havas Creative has started the year with a bang by winning the integrated communication mandate for William Grant & Sons, following a rigorous multi-agency pitch in December.  The agency will be handling the entire India portfolio business, which includes reputed brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder, Hendrick’s and Drambuie.

As part of the mandate, Havas will be responsible for the creative strategy and execution across online and offline platforms. The business will be managed out of the agency’s Delhi office.

Payal Nijhawan, Head of Marketing, William Grant & Sons India said “We are very excited to have Havas Group India on board as we head into the next stage of our journey in India. Together with the teams at Havas Group, we will continue building momentum with our brands and speaking to our consumers through an integrated marketing approach.”

Speaking on the win, Rana Barua, CEO, Havas Group India said “We are delighted to partner with a legendary brand like William Grant & Sons, who have a bouquet of iconic brands like Glenfiddich, Balvenie, Grant’s, Monkey Shoulder and Hendricks, and our task will be to take the brands further with unique and meaningful ideas. With our Havas’ integrated Village model, we will continue to make a meaningful difference to the brands by providing seamless and agile business solutions. We look forward to further strengthening their legacy in the Indian market.”

William Grant & Sons, Ltd. is an independent family-owned distiller headquartered in the United Kingdom and founded by William Grant in 1887. Today, the luxury spirits company is run by the fifth generation of his family and distills some of the world’s leading brands of Scotch whisky, including the world’s favorite single malt Glenfiddich®, The Balvenie® range of handcrafted single malts and the world’s third-largest blended Scotch Grant’s® as well as other iconic spirits brands such as Hendrick’s® Gin, Sailor Jerry®, Milagro® Tequila and, most recently, Tullamore D.E.W Irish Whiskey.

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India

iProspect India wins global mandate of VFS Global

Starting the year on a high note, iProspect India, the digital performance agency from the house of Dentsu Aegis Network (DAN), has been named the global media agency for VFS Global – world’s largest outsourcing and technology services company that serves governments and diplomatic missions, worldwide. The account was won following a multi-agency pitch and will be serviced from the agency’s Mumbai office.

It is pertinent to note here that VFS Global is an integrated win for iProspect India. The digital agency will now work with other DAN specialists – Carat and Posterscope – to service the account. While Carat will lend its services in media, Posterscope will handle the brand’s out-of-home mandate.  DAN Data Labs too will partner on the account. The agencies, together, will help the brand create favourable brand imagery among its current and prospective customers through sustained campaigns in India and globally.

Talking about the win, Rubeena Singh, CEO, iProspect India said, “We are excited to partner VFS Global on their digital and mainline marketing efforts. VFS Global is a marquee global brand in the outsourcing visa and passport services space. We are thrilled that they have chosen iProspect India for our data-driven creatives and tech-enabled approach.”

Commenting on the association, Belson Coutinho, CMO, VFS Global added, “We look forward to working closely with iProspect India on all our media requirements and an insight-driven decision-making approach. Given our global nature of operations, it is important for us to have a partner who deeply understands consumer behaviour and habits, who is agile in its approach and will be able to deliver efficiencies across mainline and digital media. With iProspect India, we plan to bring in greater automation and a data-driven approach to marketing and media planning.”

The company has a Swiss-Swedish ownership and is present in 151 countries with more than 3,400 visa application centres.

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India

Alphabet Media wins PR mandate for Cambridge Apparels

~ Alphabet Media will drive communication programs across various media vehicles and build the company’s share of voice around the brand’s positioning in the market ~

Alphabet Media, Public relations advisory specializing in strategic integrated communications, commence 2020 by announcing the public relations mandate won for Cambridge Apparels, the brand that has revolutionized the garment industry in India, by introducing elegant clothing at a value-driven price. As a Public Relations adviser for Cambridge Apparels, Alphabet Media will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market. The account was won following a multi-agency pitch.

Commenting on the association Mr. Prashant Bhatia, Director, Cambridge Apparels said, “Over six decades ago Cambridge Apparels revolutionized the garment industry by introducing stylish clothing for men, at an affordable price range. We want to take forward our story with the new generation, hence we welcome Alphabet Media to help us to achieve our goals through strategic communications. Their team, creative ability and thorough understanding of the brand task gave us the confidence to award this mandate to them.”

Commenting on the win, Ms. Tejal Daftary Mehta, Founder & CEO, Alphabet Media said, “It gives us tremendous pride to partner with Cambridge Apparels, an iconic brand with a rich legacy. Today, it is one of the leading apparel retail brands for men, with multiple offerings. The team is geared up to employ a multi-channel approach to drive opportunities for an impactful brand engagement”

Alphabet Media works with national clients from various sectors like Corporates, Start-ups, Retail, Lifestyle, Fashion, Beauty, Hospitality, Education, Healthcare and many others, offering public relations, marketing communications and digital communications services.

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India

Socxo Solutions bags Brand Advocacy mandate for Moolya Software

Socxo, the Bangalore based Brand Advocacy solutions provider has recently won the brand advocacy mandate of Moolya Software Testing, an upcoming and fast-growing software testing solutions provider for enterprises with over 100 customer success stories.

The Socxo platform will help Moolya promote its core values through dedicated advocates of its brand and enhance its organic reach in the market. Moolya has always relied on lean marketing strategies and cultivating brand advocates who are excited to share their experiences with their networks.

Speaking on the development: Prantik Barua, Head of Marketing at Moolya said, “Over the years, Moolya has grown organically, without little to no spend on advertising. We have won big and popular customers who were attracted to us solely from what they have either experienced in their past companies or heard from their respectable colleagues about us. It only made sense to speak more about this intrinsic value that our folks have been creating at different projects. So, we aligned our brand strategy that complimented our marketing efforts – without which we’d have been a hidden asset hoping for attention. We are very excited about this partnership with Socxo in helping us with this mission.”

Says Sudarsan Rao Co-founder and CEO Socxo; It’s a pleasure to work with a team which believes in organic growth. This is the fundamental pivot for Socxo as well. Moolya’s agile teams combined with our content and advocacy management solution will deliver an organic power-up to their market and internal engagement as well. We have found that people’s network is the powerful differentiator when it comes to building resonance in branding and messaging. Which goes hand in hand with Moolya’s belief in actual delivery and word of mouth to influence their business.

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Business

WATConsult wins e-commerce planning & management mandate

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has added yet another significant brand to its client roster. The agency has bagged the e-commerce planning and management duties for Avvatar Sports Nutrition, a brand owned by Parag Milk Foods. As their e-commerce consultants, WATConsult will focus on scaling the brand and its products across a variety of e-commerce channel partners. This will be done through strategic interventions over organic and inorganic means, using creative and other media platforms 

Rajiv Dingra, Founder and CEO, WATConsult said, “It is our pleasure to have Avvatar Sports Nutrition on board. With so many fitness apps and brands making a foray, the sports nutrition market is witnessing an encouraging surge and is indeed expected to grow in the coming future. With our ecommencify consult suite, we ensure that our clients have the right mix of strategy, technology and organisational construct to persevere, compete and scale in commerce solutions. Thus, we look forward to helping the brand strengthen its digital journey.”  

Akshali Shah, Senior VP – Sales and Marketing, Parag Foods said, “We are delighted to announce that we have selected WATConsult ecommencify as our e-commerce partner after a meticulous selection process. We believe their expertise will take the brand to the next level through a more performance-driven approach. Through this partnership, we are sure we will be able to strengthen our brand’s outreach on e-commerce platforms multifold.” 

The vertical has been handling brands such as Merck Consumer Care, Faces Canada, Piramal Consumer Care, Microcotton and Bioderma. ecommencify is working with partners like Magento, Shopify, Flipkart, 1mg, Netmeds, Myntra, Jabong, Nykaa, Snapdeal and many more. Apart from consulting brands with their expertise, the division also believes in helping the industry at large by releasing in-depth reports. For instance, it had released a one-of-its-kind report on the Ecommerce industry last year, that highlighted the changing consumer behaviour and their perspective on the current e-commerce market in India.

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India

GenY Medium has won the digital mandate for Digi-Prex

GenY Medium (GenY) is now the digital partner for Digi-Prex, the Indian health-tech start-up which delivers prescription medicines at consumer’s doorstep.

Digi-Prex provides patients with one stop online ordering using WhatsApp and also a reminder system for their monthly supply of medication. The ten-month-old start-up currently has its presence in Hyderabad having a customer base of more than ten thousand customers.

GenY Medium is a full-service digital agency that enhances the digital presence of leading businesses by combining the art of marketing with the science of digital.

In accordance with the requisites of the mandate, GenY will be focusing on hyper-personalized performance marketing which would help with Digi-Prex’s brand growth. In addition to that, GenY will also leverage digital campaigns in vernacular languages to create large scale awareness about their platform. Digi-Prex has given GenY a full-service mandate which includes digital brand building and performance marketing.

Speaking about the win, Co-founder & CEO of GenY Medium, Mr. Yashwant Kumar said, “We are excited to partner with Digi-Prex. We are very confident that by leveraging our expertise and experience in performance marketing we will significantly increase the brand reach as well as customer acquisition.”

Mr. Samarth Sindhi, CEO at Digi-Prex added, “We are looking forward to work with the team GenY. We are hopeful that with their specialization in performance marketing and also domain expertise in healthcare, they will help us grow our customer acquisition and retention efforts exponentially.”