Categories
Business

WATConsult wins e-commerce planning & management mandate

WATConsult, the digital and social media agency from the house of Dentsu Aegis Network, has added yet another significant brand to its client roster. The agency has bagged the e-commerce planning and management duties for Avvatar Sports Nutrition, a brand owned by Parag Milk Foods. As their e-commerce consultants, WATConsult will focus on scaling the brand and its products across a variety of e-commerce channel partners. This will be done through strategic interventions over organic and inorganic means, using creative and other media platforms 

Rajiv Dingra, Founder and CEO, WATConsult said, “It is our pleasure to have Avvatar Sports Nutrition on board. With so many fitness apps and brands making a foray, the sports nutrition market is witnessing an encouraging surge and is indeed expected to grow in the coming future. With our ecommencify consult suite, we ensure that our clients have the right mix of strategy, technology and organisational construct to persevere, compete and scale in commerce solutions. Thus, we look forward to helping the brand strengthen its digital journey.”  

Akshali Shah, Senior VP – Sales and Marketing, Parag Foods said, “We are delighted to announce that we have selected WATConsult ecommencify as our e-commerce partner after a meticulous selection process. We believe their expertise will take the brand to the next level through a more performance-driven approach. Through this partnership, we are sure we will be able to strengthen our brand’s outreach on e-commerce platforms multifold.” 

The vertical has been handling brands such as Merck Consumer Care, Faces Canada, Piramal Consumer Care, Microcotton and Bioderma. ecommencify is working with partners like Magento, Shopify, Flipkart, 1mg, Netmeds, Myntra, Jabong, Nykaa, Snapdeal and many more. Apart from consulting brands with their expertise, the division also believes in helping the industry at large by releasing in-depth reports. For instance, it had released a one-of-its-kind report on the Ecommerce industry last year, that highlighted the changing consumer behaviour and their perspective on the current e-commerce market in India.

Categories
Business

Jet Airways pilot shoots tough questions at management

An old-timer and veteran Jet Airways pilot Sudhir Gaur has blamed the management for keeping 22,000 employees in the dark over the turn of events that led to complete suspension of the airline’s operations leaving the staff in lurch.

The senior captain, who has been with Jet Airways since its inception, has written to airline CEO Vinay Dube seeking answers for the shift in management positions since last August.

“At this stage, we expect nothing less than the facts of how we got to ‘temporarily suspending operations’ of this airline which ‘us employees’ started 26 years back.

“Ironically, our first B737 arrived in India exactly 26 years ago, April 18, 1993 probably coinciding with the last flight taxing in when we suspended operations on 17th (April) night,” Gaur has written to the airline chief.

“We await the facts and timelines of what conspired and who failed us,” he also noted.

Captain Gaur could not be reached for his comments despite repeated attempts.

Facing severe liquidity crisis, Jet Airways on Wednesday night suspended its operations indefinitely.

The airline’s revival now depends on successful stake sale initiated by the lenders led by the State Bank of India (SBI). In an official statement, the airline lenders led by the SBI has said that they are “reasonably hopeful” that the stake sale process would succeed and determine fair value of the enterprise.

As per industry sources, private equity firms TPG Capital, Indigo Partners and the NIIF and Etihad Airways are in the race to buy a stake in the grounded carrier.

IANS