Likee collaborates with ShemarooMe for their latest chat show

Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with ShemarooMe, a video streaming OTT platform launched by India’s leading content powerhouse Shemaroo Entertainment Limited, to create a unique chat show ‘Likee Stars with Priya Raina’. The chat show will be hosted by Indian television actor, host and comedian Priya Raina and feature prominent Likee influencers as guests.

As part of the promotion, Likee has launched the #Digitalstarshow campaign (from 16th Jan – 20th Jan) wherein Likeers can share the trailer video of their favourite Likeers on Instagram with the hashtag #Digitalstarshow and tag the Likee influencer and Likee in the post. This will give them an opportunity to be one of the 5 lucky winners and get Beat’s earphones and Likee-Shemaroo co-branded T-shirts.

The show, ‘Likee Stars with Priya Raina’, centres around the theme of women power and will have prominent Likee influencers including Tanya Sharma, Kreetika Sharma, Riya Subodh, Sana Khan, Anmol Rodriguez and Megha Prasad in attendance as guests.  What sets this chat show apart is that each episode has a different feel to it. Moreover, there are interesting segments such as chit chat, Make Up or Break Up and Dare in One Minute in each episode.

This collaboration is in line with Likee’s commitment to provide youth-oriented quality content. It will provide Likee influencers an exciting opportunity to interact and engage with the audience on a larger platform, while also giving the viewers a chance to win some goodies.

Likee is available in different Indian languages like Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi. In 2019, Likee had also won the Guinness World Record for creating the ‘Largest online video album of people waving a flag in India’ during its ‘No matter where I am, #IAMINDIAN’ campaign. The campaign saw more than 1 lac Indians participating in celebrating India’s 73rd Independence Day. In the recent App Annie’s year-end report on app trends for 2019, Likee has emerged as No. 1 in the breakout category and is also the 7th most downloaded app in 2019.


‘Ghar Ka Khanna, Saath Main Thoda Swiggy’ – Swiggy’s latest TVC

The food delivery leader launches 6 new TV commercials that have a refreshing take on everyday Indian meals

Swiggy, India’s largest online food delivery platform has launched a series of television commercials and digital videos, that are reflective of the evolving food culture in Indian homes. With a tagline Ghar Ka Khaana, Saath Mein Thoda Swiggy! These light-hearted and engaging TVCs will strike a chord with most Indian families of today, where consumers like their homecooked meals but also look forward to an exciting element that complements their routine. Here is where Swiggy comes to the rescue.

Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at home with food they love ordered on Swiggy to elevate their meals.

Srivats TS- VP Marketing at Swiggy says, “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. As a category creator, we have taken consumers through an entire food-ordering journey through our ads. From our ‘What a delivery’ IPL ads to the ‘Swiggy Karo Phir Jo Chahe Karo’ campaigns, we’ve broken the clutter of discount-focused ads. The ‘Ghar ka Khaana, Saath Mein Thoda Swiggy!’, the campaign is all about celebrating your meals with your family while adding the Swiggy touch with an extra something- be it an extra dish, side dish or desserts. It is a perfect vehicle to blend an age-old tradition with new ones.”

“As Indians, we all love home-made food. That said, there are myriad combinations and add-ons to our dishes that can enhance the overall meal experience. That’s where Swiggy comes in. To order that one extra delight. As always, we have ensured we have a slice of life food moments that are relatable yet nuanced,” says Sagar Kapoor, Chief Creative Officer, Lowe Lintas

Staying true to Swiggy’s style of short but impactful commercials, the 25-second videos are filled with subtle humour and tongue-in-cheek dialogues. The TVCs explore everyday scenarios, instantly striking a chord with the audience. Swiggy’s TVCs have become one of the most looked forward to ads because of their fun and relatable nature, especially after the success of its hugely popular IPL-themed TVCs.

Apart from Hindi, the TVCs will be filmed and aired in languages such as Bengali, Kannada, Malayalam, Tamil, Telugu and Marathi across General Entertainment Channels (Hindi and regional) such as Sports Channels, English Movies, Hindi movies, Hindi Music etc. The campaign will also run on Swiggy’s digital channels.

You can watch the Ghar ka Khaana, Saath Mein Thoda Swiggy! advertisements here:

Digital Video

Ghar Ka Khanna, Saath mein thoda Swiggy


Team Credits:




Lowe Lintas Sagar Kapoor Hari Krishnan Kishore Subramanian Early Man Film Abhinav Pratiman
  Romel Joseph Anand Narayan Ravichandran Ramanujan
  Nainaa Rajpal Sudhir Nayak      
    Pranav Karnad Monika Tyagi      



The latest UN human rights report on Jammu and Kashmir

The latest UN human rights report on Jammu and Kashmir, slammed by India as a “continuation of the earlier false and motivated narrative”, has several discrepancies that show up on closer reading and contradicts its own picture of Jammu and Kashmir as virtually bereft of human rights.

In its second report on Kashmir in 13 months, the Office of the UN High Commissioner for Human Rights (OHCHR) reiterates its accusations about the rising human rights violations and deaths of civilians between May 2018 and April 2019.

The report, released with former Chilean President Michelle Bachelet as the UN Human Rights Commissioner, draws its conclusions on the figures of civilian deaths and situation in the state mainly on the basis of reports by the Jammu and Kashmir Coalition of Civil Society (JKCCS), and dismisses the Ministry of Home Affair’s lower figures on the number of civilians deaths, the number of injured and so on.

While it is critical of the human rights situation in Jammu and Kashmir, and terms the Armed Forces Special Powers Act as a key obstacle to accountability and the prosecution of armed forces personnel, on the other hand, it states clearly that the “quantity and quality of information available” on Jammu and Kashmir “contrasts significantly” to that available in Pakistan-occupied Kashmir.

On the Indian side, it notes: “Despite significant challenges, NGOs, human rights defenders and journalists are able to operate, generating documentation on the ongoing human rights violations there.”

However, in Pakistan-occupied Kashmir, “restrictions on the freedoms of expression, opinion, peaceful assembly and association” as well as in Gilgit-Baltistan “have limited the ability of observers, including OHCHR, to assess the human rights situation there”.

It quotes the JKCCS to say that “around 160 civilians were killed in 2018, which is believed to be the highest number in over one decade”. It noted that the Union Ministry for Home Affairs claimed lower figures of “only 37 civilian” deaths.

While it is critical of the Indian security personnel, and points out that “no security forces personnel accused of torture or other forms of degrading and inhuman treatment have been prosecuted in a civilian court”, on the issue of “Abuses by Armed Groups” or by militants, it makes no comment.

It dismisses, in a single clinical sentence, the brutal killing on March 22 this year of 12-year-old Aatif Mir, who was held hostage by Lashkar-e-Taiba terrorists in Bandipora and subsequently killed.

Mir had applied for admission in Sainik School and Kendriya Vidyalaya and was keen to go to boarding school. The militants, who held him hostage during a gunfight, refused to let him go despite pleading by his mother and village seniors to release the boy. Kashmiris had condemned the killing of the boy by the terrorists, who, according to reports, had wanted to sexually abuse his sister, who had been helped to escape by the family.

On the militant groups threatening Kashmiris against participating in panchayat elections, which are the backbone of democracy and mark the grassroots participation of the people in governance, the report did not make any adverse comment against the threats or killings by the militant groups.

Its description of the Pulwama suicide bombing, that killed 40 Indian security personnel and brought India and Pakistan to the brink of an armed conflict, was equally clinical and non-committal. It does not mention the number of CRPF personnel killed in the initial part, but does so later down in an update.

The report takes care to mention Pakistan’s denial of every Indian allegation of Islamabad’s tacit complicity, and even its denial of the Jaish-e-Mohammad, which was behind the attack, of operating from Pakistani territory.

On Pakistan-occupied Kashmir, the OHCHR in its report highlights that the Interim Constitution “places several restrictions on anyone criticizing the region’s accession to Pakistan, in contravention of Pakistan’s commitments to uphold the rights to freedoms of expression and opinion, assembly and association”.

The amended Interim Constitution of 2018 has retained the clause, and the electoral law continues to disqualify anyone running for elected office who does not sign a declaration agreeing to the “State’s Accession to Pakistan”.

In Gilgit-Baltistan too, similar provisions exist that restrict the rights to freedoms of expression and opinion, assembly and association. “Members of nationalist and pro-independence political parties there claim that they regularly face threats, intimidation and even arrests for their political activities from local authorities or intelligence agencies,” it says.

It says journalists “continue to face threats and harassment in the course of carrying out their professional duties”. On the issue of enforced disappearances in the area, it says the OHCHR has received credible information of enforced disappearances of people, including those who were held in secret detention and those whose fate and whereabouts continue to remain unknown.

In its conclusions, the report says it has highlighted “serious human rights violations and patterns of impunity in Jammu and Kashmir”. However, on Pakistan-occupied Kashmir, where the report mentions significant human rights abuses, its language is kinder, terming it “significant human rights concerns”.

On its method to obtain information, it says the information used in the report “is available in the public domain, some of which was obtained by various parties in India through the Right to Information Act, and also reflects the findings of research and monitoring carried out by local, national and international non-governmental organisations (NGOs) and human rights defenders. Wherever possible, OHCHR has used official documents and statements, such as Parliamentary questions, court orders, and police reports”.

It says the OHCHR conducted a small number of confidential interviews to obtain or corroborate information and for expert opinions.

It also says that since OHCHR has been denied access to Jammu and Kashmir, “it was not possible to directly verify allegations”.

“OHCHR bases its factual findings on the ‘reasonable grounds’ standard of proof. This standard is met when a reliable body of information, consistent with other material, based on which a reasonable and ordinarily prudent person would have reason to believe that an incident or pattern of conduct had occurred,” it says.



Google, OnePlus shipped all phones with latest Android OS in 2018

Google and OnePlus were the only brands which shipped all their smartphones with the latest version of Android OS in 2018, a new report said on Monday.

According to market research techARC, 32 models of smartphones were launched by various original equipment manufacturers last year.

Overall, Vivo led the number of launches with 7 models having the latest Android OS version shipped out of the factory.

The second spot was taken by Nokia which launched four models, followed by Tecno (3), the report said.

“With stock Android becoming the preference of users, the OEMs are able to reduce the upgrade turnaround time for OS as it requires minimal integration from their end after Google releases one,” said Faisal Kawoosa, Founder and Chief Analyst, techARC.

Nearly 80 per cent of the launches with latest OS version had Android 8.1 (Oreo) pre-loaded when shipped for sale.

The remaining 20 per cent had Android 9.0 (Pie) version.

“The good news is that even for the entry level (sub-Rs 5,000), users could get a smartphone with the latest Android version, which were sold by Nokia and Lava,” the findings showed.