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Entertainment

Celebrating TikTok’s Diverse Content & Creative Community

TikTok, world’s leading short-video creation platform released the Top 50 content and video trends as part of #TikTokRewind2019 campaign, that made the TikTok India community click, like, share and create in 2019. The ten day long campaign honours and applauds the timeless TikTok moments’, featuring the top 5 across 10 different categories of this year.

The 2019 TikTok trends includes the top 5 creators, viral videos, occasions, celebrities, challenges, content categories, tracks, campaign, music artists and breakout creators that stood out in engaging the community in 2019, bringing TikTok into the mainstream of India’s thriving creative economy.

TikTok emerged as one of the leading platforms in the country where millions of people participated in endless entertainment, quirky, educative and joyful moments that broke the norms of expression and creativity through exciting videos. The diverse and incredible content in the form of these short-videos was born on TikTok and are now immortalized in the 2019 TikTok hall of fame.

Here’s what Tick’ed on TikTok in 2019: 

  • Top 5 Creators

Creators are the soul of TikTok! While everyone had something unique to share, some of them have struck a chord with the community with their lively and engaging content, created in their own distinctive style. Their imagination and creativity in content across entertainment, humour, education and motivation makes TikTok a preferred platform for creative expression. Using TikTok’s editing features and creative tools, these  creators have emerged as the top 5 in 2019.

  1. @awezdarbar– Awez Darbar   (Followers: 20.0 Million)
  2. @gima_ashi– Garima Chaurasia   (Followers: 17.2 Million)
  3. @awalcreations– Awal Ts Madaan  (Followers: 6.7 Million)
  4. @theofficialgeet– Sangeeta Jain  (Followers: 5.4 Million)
  5. @surgeryonline– Dr. Animesh MS  (Followers: 3.2 Million)
  • Top 5 Videos

In 2019, TikTok featured millions of videos created by users that were so epic that they immediately graduated to viral video status. Curated across varied genres on the platform such as entertainment, education, music, motivation and more, these engaging videos spread across generations, celebrities and creators and eventually became the ‘talk of the town’.

  1. @gima_ashi– she danced on Emiway Bantai song- Bhaut Hard  (Views: 120 Million)
  2. @jucqueen– #TakTakTak challenge   (Views: 112 Million)
  3. @nehakakkar– musical comic relief  (Views: 95 Million)
  4. @theofficialgeet– anger management  (Views: 26 Million)
  5. @officialmadhuridixit– announcing that she has joined TikTok and will be sharing something extraordinary  (Views: 23 Million)
  • Top 5 Occasions

Festivals and occasions bring people together in celebration. In a country like India, which is known as the land of festivals, these occasions not only bring joy and encourage togetherness, but also play a key role in strengthening unity among people. During 2019, TikTok left no tables unturned in uniting its users from diverse cultures and backgrounds to celebrate these occasions together and in encouraging them to capture and share these priceless moments These are the top five occasions that saw the vibrant TikTok community taking to the platform to express joy through their colourful and lively videos.

  1. Diwali (Views: 29.7 Billion)
  2. ICC Cricket World Cup (Views: 13.3 Billion)
  3. Independence Day  (Views: 4.3 Billion)
  4. Holi (Views: 2.5 Billion)
  5. Mother’s Day (Views: 2 Billion)
  • Top 5 Celebrities

This year, some of the biggest Indian celebrities joining TikTok to connect and engage with their fans in the most creative way. Not only this, a few celebrities also started their own trend and hashtag on the platform and effortlessly adapted to the TikTok’s creative culture. These are the top engaging celebrities who left their impression on our hearts this year.

  1. Jacqueline Fernandez (Followers: 9.5 Million)
  2. Riteish Deshmukh (Followers: 6.8 Million)
  3. Kapil Sharma (Followers: 2.2 Million)
  4. Madhuri Dixit (Followers: 1.2 Million)
  5. DJ Bravo (Followers: 1.5 Million
  • Top 5 Music Artists

TikTok supports creativity and originality! This year saw the advent of various music artists making their way to the platform to connect with a previously unexplored audience. Here are the top five music artists that came as a surprise this year.

  1. Neha Kakkar  (Followers: 12.5 Million)
  2. Guru Randhawa  (Followers: 5.8 Million)
  3. Tony Kakkar  (Followers: 4.1 Million)
  4. Milind Gaba (Followers: 3.1 Million)
  5. Arjun Kanungo (Followers: 964.2 K)
  • Top 5 Genres

TikTok provides its creative community with a lot of themes and categories to explore and create content on. From creating trendsetting videos to sharing inspiring moments, these five categories were explored the most on TikTok this year.

  1. Education
  2. Food
  3. Travel
  4. Sports
  5. Comedy
  • Top 5 Viral Challenges

TikTok captivated it’s user community with a lot of challenges that went viral, where users experimented, created and shared their own versions on the platform. Several creators and entertainment’s finest found success on TikTok with their unique takes on trending challenges. These top viral challenges, pushed users to innovate and bring out ideas to delight and entertain the 200 million strong community.

  1. #2OfMe (Views: 5.4 Billion)
  2. #MyJourney (Views: 5.3 Billion)
  3. #ILoveMyIndia (Views: 4.3 Billion)
  4. #TakTakTak (Views: 2.2 Billion)
  5. #PlayCool (Views: 1.8 Billion)
  • Top 5 Tracks 

In 2019, Indian and global musicians, artists and creators flocked to TikTok to share their music with the world. This year, several songs topped the charts and TikTok became a launchpad for diverse videos set to catchy music, with users posting their videos dancing and grooving to the tunes. These are the top tracks that created buzz on TikTok throughout 2019.

  1. Saki Saki (Views: 2 Billion)
  2. Lehanga (Views: 1.6 Billion)
  3. Dheeme Dheeme (Views: 1.2 Billion)
  4. Slowly Slowly (Views: 1.2 Billion)
  5. She Dont Know (Views: 1.0 Billion)
  • Top 5 Campaigns

The top 5 TikTok campaigns inspired millions to showcase their ingenuity by participating in real change and impacted the lives of many. With these campaigns and TikTok’s inclusiveness as a platform, the users became an inspiration for many first time internet users to building a community that always strive to learn something new.

  1. #EduTok
  • Total Creations: 13 Million
  • Total Views: 59 Billion
  1. #PetBFF
  • Total Creations: 511.7 K
  • Total Views: 2.7 Billion
  1. #CricketWorldCup 
  • Total Creations: 2.8 Million
  • Total Views: 13.3 Billion
  1. #SafeHumSafeInternet 
  • Total Creations: 148.1 K
  • Total Views: 939.1 Million
  1. #WaitASecToReflect 
  • Total Creations: 210.1K
  • Total Views: 951.5 Million
  •  
  • Top 5 Breakout Creators

These are the emerging trendsetting flock from a large pool of popular creators on TikTok. Their ingenuity makes TikTok the lovable and inspiring platform that it is across the world, encouraging others to join in and express their own creativity. These five breakout creators are the ones to look out for in 2020:

  1. @faby_makeupartist Fiza Abdi (Followers: 2.6 Million)
  2. @mridulmadhok– Mridul Madhok (Followers: 6.5 Million)
  3. @gunjanshouts– Gunjan Taneja (Followers: 3.5 Million)
  4. @mdmotivation164– Mahendra Dogney (Followers: 2.8 Million)
  5. @ur_smartmaker– Khan Tariq  (Followers: 5.5 Million)

As a part of the campaign, TikTok also launched a video featuring some of its popular creators. The video went viral on YouTube as it has already garnered close to 37 millions views within three days of launch.

Link to video – #TikTokRewind2019 – Let there be fun.

Concept: The #TikTokRewind2019 film is a reflection of the huge creative canvas that TikTok is. Users from all walks of life have embraced the platform to showcase their talent and express themselves creatively. With tools and features available to create diverse content, including innovative filters, trending music tracks, and in-app challenges to support social causes, there’s room for all kinds of content on TikTok. This film has edgy looks and graphic visuals and encapsulates the diversity seamlessly.

Credentials: 

Agency: Ketchup

Chief Creative: Kulteja Ponnada

Copywriter: Kulteja Ponnada

Production house: Tolan Films

Producer: Nizamuddin Tolan

Director: Kartik Ramnathkar

DOP: Sejal Shah

Art Directors: Mithun Rajam, Ganesh More

Co-producer: Mayur Goel

Post-production: FHOA and After

In addition, TikTok is providing its users with an opportunity to showcase their love and support for their favourite celebs and music tracks of 2019 through an in-app polling page from December 12, 2019- January 05, 2020.

2019 is the year of milestones for TikTok in India, encouraging users and creators to bring joy and spread creativity.

Categories
Business

2nd largest Indian AVOD platform VOOT aims for 100 million MAU

Viacom18’s digital video-on-demand streaming service and India’s second largest AVOD OTT platform – VOOT celebrates its third anniversary with 100+ billion minutes of watch time. With a commitment to offer quality and differentiated content in the digital ecosystem backed with technology and insights, VOOT now aims to reach 100 million monthly active users within the fiscal year.

As part of its future growth strategy, the platform also announced the further scaling of its current content library with a robust line-up of over 30+ VOOT Originals across genres and languages, to be launched this fiscal. Law and Honour, Naaz, Love All, The Raikar Case, Kaisi Yeh Yaariaan – Season 4, Marzi and Asura are few of the VOOT Originals that will be launched shortly.

“India will have an online consumer base of more than 500mn by 2022. Of this, more than 3/4th will be consuming video content. While technological advancements allow us to personalize content consumption, growth for the category will come from our ability to segment our offerings to multiple consumer segments accelerated by the three A’s – accessibility, availability and affordability”, said Sudhanshu Vats, Group CEO and MD, Viaom18, before adding, “VOOT has crossed the 100bn watch minutes’ mark in 3 years and we are now targeting 100mn monthly active users within this financial year. Additionally, we are segmenting the VOOT business into 4 uniquely focussed propositions – the existing AVOD model and the upcoming freemium offering, VOOT Kids and VOOT International.”

Institutionalizing the branded content play, VOOT announced the launch of VOOT Studios – a business performance-oriented content tech solution for advertisers looking to connect with digital audiences with branded shows, sponsorships, interactive formats in addition to other bespoke solutions.

Speaking about the branded content play for VOOT – Akash Banerji, Head – AVOD Business, VOOT said “Brands today realise regular ad spot while important is not sufficient to drive resonance with the consumer. Branded content solutioning is hence the way forward given that it allows for bespoke content curation and subtle communication embedded into the narrative of the show. VOOT Studios will allow brands to bring the world of story-telling, data and tech all together to deliver the brand message and the ROI effectively for the business.”

With the proliferation of digital content and its increasing consumption across mediums, understanding consumer behaviour now plays a critical role. VOOT’s consumer insights product MAVARIC is built to help advertisers identify the right audience thus ensuring high impact via communication. MAVARIC helps advertisers with consumer insights as well as target their messaging beyond simple demographic profiles and instead focuses on enhanced insights around online behaviour, purchase behaviour, affinity and interest and more.

Insights clubbed with interactivity solutions will allow brands to provide immersive brand engagements. Reinforcing the importance of interactivity on OTT platforms, VOOT will strengthen its current offering with the addition of 5 new programmes in the next few months which will fuel further growth and attract users to the platform.

Now available on iOS, Android, Web, and Amazon Fire TV, and built on a robust technology backbone, VOOT further strengthens its technology and distribution system by announcing over 20+ new distribution partners across the travel, broadband and mobile ecosystem as well as with OEMs. The OTT platform has partnered with smart tv manufacturer like CloudWalker,  ShareIt , Act Fibrenet and travel network company OLA, amongst the others.

Currently driven by an Advertising supported video-on-demand model, VOOT will continue to build scale by soon diversifying from 1 business model of AVOD to 4 – VOOT AVOD, VOOT Kids, VOOT International and VOOT Freemium.

 

Categories
Business

Google adds new security updates celebrating ‘Safer Internet Day’

As part of the “Safer Internet Day” celebrations, Google introduced two updates — “Password Checkup” Chrome extension and a “Cross Account Protection” — to protect apps, websites and user-accounts from possible third-party data breaches.

“We’re always working to make sure your data is protected, whether you’re using Google products or checking out your favourite websites and apps,” Kurt Thomas, Security and Anti-Abuse Research Scientist, Google, wrote in a blog-post on Tuesday.

If Google detects a username and password on a site from over the 4 billion credentials that have already been compromised, the Chrome extension would trigger an automatic warning and suggest a password-change, the post mentioned.

“We built ‘Password Checkup’ so that no one, including Google, can learn your account details. This is our first version of the ‘Password Checkup’, and we wll be refining in the coming months,” Thomas said.

The “Cross Account Protection” has been designed as a safety tool for the apps and websites require a Google sign-in.

On implementing the tool, Google would be able to send information in case of an account hijacking attempt or other potential security and privacy threats to protect the users as well as the platform.

“We’ve designed the security events to be extremely limited to protect your privacy. We only share the fact that the security event happened, basic information about the event and information with apps where you have logged in with Google,” Thomas added.

Google has developed these privacy-protecting techniques with the help of cryptography researchers at both Google and Stanford University along with other major technology companies like Adobe, and the standards community at the Internet Engineering Task Force (IETF).

“With technologies like ‘Password Checkup’ and Cross Account Protection, we’re continuing to improve the security of our users across the internet, not just on Google. We’ll never stop improving our defences to keep you safe online,” Thomas said.

These new security updates from Google come as part of the “Safer Internet Day” celebrations.

IANS