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India

Alphabet Media wins PR mandate for Cambridge Apparels

~ Alphabet Media will drive communication programs across various media vehicles and build the company’s share of voice around the brand’s positioning in the market ~

Alphabet Media, Public relations advisory specializing in strategic integrated communications, commence 2020 by announcing the public relations mandate won for Cambridge Apparels, the brand that has revolutionized the garment industry in India, by introducing elegant clothing at a value-driven price. As a Public Relations adviser for Cambridge Apparels, Alphabet Media will drive the communication programs across various PR vehicles and build the company’s share of voice around the brand’s positioning in the market. The account was won following a multi-agency pitch.

Commenting on the association Mr. Prashant Bhatia, Director, Cambridge Apparels said, “Over six decades ago Cambridge Apparels revolutionized the garment industry by introducing stylish clothing for men, at an affordable price range. We want to take forward our story with the new generation, hence we welcome Alphabet Media to help us to achieve our goals through strategic communications. Their team, creative ability and thorough understanding of the brand task gave us the confidence to award this mandate to them.”

Commenting on the win, Ms. Tejal Daftary Mehta, Founder & CEO, Alphabet Media said, “It gives us tremendous pride to partner with Cambridge Apparels, an iconic brand with a rich legacy. Today, it is one of the leading apparel retail brands for men, with multiple offerings. The team is geared up to employ a multi-channel approach to drive opportunities for an impactful brand engagement”

Alphabet Media works with national clients from various sectors like Corporates, Start-ups, Retail, Lifestyle, Fashion, Beauty, Hospitality, Education, Healthcare and many others, offering public relations, marketing communications and digital communications services.

Categories
India

Comfy PJs To Slip Into For The Holidays – XYXX Apparels

When the weather outside is frightful, is there anything more delightful than snuggling up in a cozy new pair of pajamas? With the holidays looming, it’s the most tempting time of year to grab a new pair for yourself and your loved ones.

From classic warm flannel styles to cotton sets in fun, festive prints, stripe it rich in this pajama set that comes with a matching crew neck top and elastic/drawstring bottom. They’re just right for challenging your nieces and nephews to their new video games during the holiday break.

When Netflix and chill is at the top of your to-do list, reach for these classic navy and red plaid flannel PJs. Popcorn most definitely required.

For a guy who likes to keep things simple, these classic pajamas from www.xyxxcrew.com make a great gift. With a button-front top and adjustable drawstring waist, they have a fuller cut to make curling up in bed as comfortable as possible. They’re available in several colors and patterns, too.

The perfect way to surround yourself with holiday spirit? Grab some comfort food, a cozy cocktail and your most comfy PJs and binge-watch the ultimate seasonal guilty pleasure

XYXX has an extensive range of affordable, quality loungewear for men perfect for a night in reading a book in front of the fire or a weekend away with your partner.

Effectively made for hungover Sundays spent glued to the sofa, if so the postman comes knocking, you won’t be ashamed to answer wearing these.