Celebrating TikTok’s Diverse Content & Creative Community

TikTok, world’s leading short-video creation platform released the Top 50 content and video trends as part of #TikTokRewind2019 campaign, that made the TikTok India community click, like, share and create in 2019. The ten day long campaign honours and applauds the timeless TikTok moments’, featuring the top 5 across 10 different categories of this year.

The 2019 TikTok trends includes the top 5 creators, viral videos, occasions, celebrities, challenges, content categories, tracks, campaign, music artists and breakout creators that stood out in engaging the community in 2019, bringing TikTok into the mainstream of India’s thriving creative economy.

TikTok emerged as one of the leading platforms in the country where millions of people participated in endless entertainment, quirky, educative and joyful moments that broke the norms of expression and creativity through exciting videos. The diverse and incredible content in the form of these short-videos was born on TikTok and are now immortalized in the 2019 TikTok hall of fame.

Here’s what Tick’ed on TikTok in 2019: 

  • Top 5 Creators

Creators are the soul of TikTok! While everyone had something unique to share, some of them have struck a chord with the community with their lively and engaging content, created in their own distinctive style. Their imagination and creativity in content across entertainment, humour, education and motivation makes TikTok a preferred platform for creative expression. Using TikTok’s editing features and creative tools, these  creators have emerged as the top 5 in 2019.

  1. @awezdarbar– Awez Darbar   (Followers: 20.0 Million)
  2. @gima_ashi– Garima Chaurasia   (Followers: 17.2 Million)
  3. @awalcreations– Awal Ts Madaan  (Followers: 6.7 Million)
  4. @theofficialgeet– Sangeeta Jain  (Followers: 5.4 Million)
  5. @surgeryonline– Dr. Animesh MS  (Followers: 3.2 Million)
  • Top 5 Videos

In 2019, TikTok featured millions of videos created by users that were so epic that they immediately graduated to viral video status. Curated across varied genres on the platform such as entertainment, education, music, motivation and more, these engaging videos spread across generations, celebrities and creators and eventually became the ‘talk of the town’.

  1. @gima_ashi– she danced on Emiway Bantai song- Bhaut Hard  (Views: 120 Million)
  2. @jucqueen– #TakTakTak challenge   (Views: 112 Million)
  3. @nehakakkar– musical comic relief  (Views: 95 Million)
  4. @theofficialgeet– anger management  (Views: 26 Million)
  5. @officialmadhuridixit– announcing that she has joined TikTok and will be sharing something extraordinary  (Views: 23 Million)
  • Top 5 Occasions

Festivals and occasions bring people together in celebration. In a country like India, which is known as the land of festivals, these occasions not only bring joy and encourage togetherness, but also play a key role in strengthening unity among people. During 2019, TikTok left no tables unturned in uniting its users from diverse cultures and backgrounds to celebrate these occasions together and in encouraging them to capture and share these priceless moments These are the top five occasions that saw the vibrant TikTok community taking to the platform to express joy through their colourful and lively videos.

  1. Diwali (Views: 29.7 Billion)
  2. ICC Cricket World Cup (Views: 13.3 Billion)
  3. Independence Day  (Views: 4.3 Billion)
  4. Holi (Views: 2.5 Billion)
  5. Mother’s Day (Views: 2 Billion)
  • Top 5 Celebrities

This year, some of the biggest Indian celebrities joining TikTok to connect and engage with their fans in the most creative way. Not only this, a few celebrities also started their own trend and hashtag on the platform and effortlessly adapted to the TikTok’s creative culture. These are the top engaging celebrities who left their impression on our hearts this year.

  1. Jacqueline Fernandez (Followers: 9.5 Million)
  2. Riteish Deshmukh (Followers: 6.8 Million)
  3. Kapil Sharma (Followers: 2.2 Million)
  4. Madhuri Dixit (Followers: 1.2 Million)
  5. DJ Bravo (Followers: 1.5 Million
  • Top 5 Music Artists

TikTok supports creativity and originality! This year saw the advent of various music artists making their way to the platform to connect with a previously unexplored audience. Here are the top five music artists that came as a surprise this year.

  1. Neha Kakkar  (Followers: 12.5 Million)
  2. Guru Randhawa  (Followers: 5.8 Million)
  3. Tony Kakkar  (Followers: 4.1 Million)
  4. Milind Gaba (Followers: 3.1 Million)
  5. Arjun Kanungo (Followers: 964.2 K)
  • Top 5 Genres

TikTok provides its creative community with a lot of themes and categories to explore and create content on. From creating trendsetting videos to sharing inspiring moments, these five categories were explored the most on TikTok this year.

  1. Education
  2. Food
  3. Travel
  4. Sports
  5. Comedy
  • Top 5 Viral Challenges

TikTok captivated it’s user community with a lot of challenges that went viral, where users experimented, created and shared their own versions on the platform. Several creators and entertainment’s finest found success on TikTok with their unique takes on trending challenges. These top viral challenges, pushed users to innovate and bring out ideas to delight and entertain the 200 million strong community.

  1. #2OfMe (Views: 5.4 Billion)
  2. #MyJourney (Views: 5.3 Billion)
  3. #ILoveMyIndia (Views: 4.3 Billion)
  4. #TakTakTak (Views: 2.2 Billion)
  5. #PlayCool (Views: 1.8 Billion)
  • Top 5 Tracks 

In 2019, Indian and global musicians, artists and creators flocked to TikTok to share their music with the world. This year, several songs topped the charts and TikTok became a launchpad for diverse videos set to catchy music, with users posting their videos dancing and grooving to the tunes. These are the top tracks that created buzz on TikTok throughout 2019.

  1. Saki Saki (Views: 2 Billion)
  2. Lehanga (Views: 1.6 Billion)
  3. Dheeme Dheeme (Views: 1.2 Billion)
  4. Slowly Slowly (Views: 1.2 Billion)
  5. She Dont Know (Views: 1.0 Billion)
  • Top 5 Campaigns

The top 5 TikTok campaigns inspired millions to showcase their ingenuity by participating in real change and impacted the lives of many. With these campaigns and TikTok’s inclusiveness as a platform, the users became an inspiration for many first time internet users to building a community that always strive to learn something new.

  1. #EduTok
  • Total Creations: 13 Million
  • Total Views: 59 Billion
  1. #PetBFF
  • Total Creations: 511.7 K
  • Total Views: 2.7 Billion
  1. #CricketWorldCup 
  • Total Creations: 2.8 Million
  • Total Views: 13.3 Billion
  1. #SafeHumSafeInternet 
  • Total Creations: 148.1 K
  • Total Views: 939.1 Million
  1. #WaitASecToReflect 
  • Total Creations: 210.1K
  • Total Views: 951.5 Million
  • Top 5 Breakout Creators

These are the emerging trendsetting flock from a large pool of popular creators on TikTok. Their ingenuity makes TikTok the lovable and inspiring platform that it is across the world, encouraging others to join in and express their own creativity. These five breakout creators are the ones to look out for in 2020:

  1. @faby_makeupartist Fiza Abdi (Followers: 2.6 Million)
  2. @mridulmadhok– Mridul Madhok (Followers: 6.5 Million)
  3. @gunjanshouts– Gunjan Taneja (Followers: 3.5 Million)
  4. @mdmotivation164– Mahendra Dogney (Followers: 2.8 Million)
  5. @ur_smartmaker– Khan Tariq  (Followers: 5.5 Million)

As a part of the campaign, TikTok also launched a video featuring some of its popular creators. The video went viral on YouTube as it has already garnered close to 37 millions views within three days of launch.

Link to video – #TikTokRewind2019 – Let there be fun.

Concept: The #TikTokRewind2019 film is a reflection of the huge creative canvas that TikTok is. Users from all walks of life have embraced the platform to showcase their talent and express themselves creatively. With tools and features available to create diverse content, including innovative filters, trending music tracks, and in-app challenges to support social causes, there’s room for all kinds of content on TikTok. This film has edgy looks and graphic visuals and encapsulates the diversity seamlessly.


Agency: Ketchup

Chief Creative: Kulteja Ponnada

Copywriter: Kulteja Ponnada

Production house: Tolan Films

Producer: Nizamuddin Tolan

Director: Kartik Ramnathkar

DOP: Sejal Shah

Art Directors: Mithun Rajam, Ganesh More

Co-producer: Mayur Goel

Post-production: FHOA and After

In addition, TikTok is providing its users with an opportunity to showcase their love and support for their favourite celebs and music tracks of 2019 through an in-app polling page from December 12, 2019- January 05, 2020.

2019 is the year of milestones for TikTok in India, encouraging users and creators to bring joy and spread creativity.


Over 50 Dalit protesters held in Delhi, including the Bhim Army chief Azad

Over 50 protesters, including the Bhim Army chief Chandrashekhar Azad, were detained by the Delhi Police after a Dalit protest over demolition of Saint Ravidas temple turned violent in south Delhi”s Tughlakabad area on Wednesday.

The Delhi Police resorted to mild lathicharge and used tear gas to disperse the violent agitators after they set ablaze couple of two-wheelers and attacked a police vehicle. They also pelted stones.

According to a senior police official, Azad was taken to the Kalkaji police station in southeast district in night and is being questioned. The police may lodge an FIR against for rioting and unlawful activities.

Bhim Army claimed that the police fired at the protesters, but the police denied that.

The temple was demolished by the Delhi Development Authority on August 10 on the orders of the Supreme Court.

The protesters from Punjab, Rajasthan, Haryana, UP and other states were demanding rebuilding of the temple by the Central government or handing over of the plot to the community and rebuild the temple.



50% nominated posts in Andhra for SCs, STs, BCs, minorities

The Andhra Pradesh government on Friday decided to give 50 per cent of the nominated posts and 50 per cent of the contracts on nomination basis to the scheduled castes, scheduled tribes, backward classes and minorities.

The key decisions were taken by the state cabinet at a meeting chaired by Chief Minister Y.S. Jagan Mohan Reddy here. The cabinet approved the draft bills in this regard.

SCs, STs, BCs and minorities will be provided 50 per cent of the posts in government corporations, boards, societies, trusts and market yards. SCs, STs and OBCs will also get half of the posts in temple committees.

Officials said 50 per cent of the nominated posts and 50 per cent of contracts to be given to the weaker sections will go to women.

In another bonanza for backward classes, the government decided to provide annual financial assistance of Rs 10,000 each to washermen, barbers and tailors.

The cabinet decided to provide free electricity to SC families with an upper limit of 200 units per month. This move is expected to benefit over 15.62 lakh SCs and impose a burden of Rs 411 on state exchequer.

The decisions were taken to implement the promises made by Jagan Reddy during election campaign.

In a move to address the issue of unemployment, it was decided to provide 75 per cent of jobs in industries to the locals.

The cabinet decided to bring a legislation to provide employment opportunities to those who lose their lands for the development of industries.

In a key move to root out corruption, the cabinet approved draft bill to set up Judicial Commission. To be headed by sitting or retired judge of the High Court, the Commission will scrutinize all tenders worth over Rs 100 crore for infrastructure projects. The government said the move would ensure transparency in tender process and eliminate corruption, irregularities and favoritism.

Every department will have to submit work proposals to the Judicial Commission, which will be assisted by experts. It will complete the entire tender process in 15 days.

The cabinet cleared a new scheme ‘YSR Navodayam’ to help micro, small and medium enterprises facing problems for three years. Under the scheme there will one-time restructuring of loans worth Rs 4,000 crore.

The government also decided to replace existing Andhra Pradesh Economic Development Board (APEDB) with Andhra Pradesh Investment Promotion and Monitoring Agency (APIPMA).

The Chief Minister will be chairman of the body, which will have seven directors. It will be responsible for attracting investment, branding, promotion, approvals for projects, funds mobilization and framing rules for controlling industrial pollution.

APIPMA will an advisory council, comprising company CEOs, leading businessmen and economic experts. The body will have head office in Vijayawada and another office in Hyderabad.

The cabinet also approved a draft bill for monitoring schools and higher education institutions. A commission will be constituted to ensure good quality education and to regulate fee structure.


Science & Technology

New Delhi, ASUS eyes 50% share in gaming laptop market in India

In the era of smartphone gaming where the PC market is declining, Taiwanese electronics major ASUS is aiming for 50 per cent market share in the gaming laptops segment in India while increasing its retail presence from 100 to 200 stores by the end of this year, a top company executive has said.

“We are already the number one gaming laptop brand in India. Last year, we had around 23 per cent market share in the gaming laptops division in the country and this year, in the first four months itself, we have reached 40 per cent market share,” Arnold Su, Head of consumer Notebooks and ROG Business, ASUS India told IANS.

In addition, the company is aiming to increase its share in the consumer laptops division in India from 11 per cent to 15-20 per cent by the end of 2019.

The company said it is further expanding budget-friendly laptop offerings with new affordable models of Vivobooks which were introduced last year targeting mid-ranged buyers.

“We noticed that not everybody is able to afford the Rs 60,000 or Rs 70,000 premium laptops. This year, we launched the new generation of Vivobooks with which, we are expecting to grab a larger market share in India,” Su noted.

With gaming picking up as a profession in India, the company had previously said India has great potential ahead. In 2018, ASUS’s Republic of Gamers (ROG) was the most-searched gaming brand in India.

“Laptop gaming is growing but people who are interested in playing top-of-the-line games or like to compete with teammates and other players would only get that kind of gaming experience on PCs,” said Leila Lin, Country Product Manager, ASUS India.

ASUS said it is expanding its retail footprint in the country and opening between seven to 10 exclusive stores evey month. The company hopes to touch the 200 stores count by the end of year.

“We want to make our gaming laptops accessible to customers everywhere. Right now, we have around 100 ASUS stores in India and we are working with all our channels like Amazon, Paytm, Chroma, Reliance and our own stores,” Su added.

ASUS has refreshed its Vivobook series with two new models — a 14-inch Vivobook X412 and a 15.6-inch Vivobook X512 — priced Rs 33,990 and Rs 34,990.



SC to hear review petition by opposition on 50% VVPAT

The Supreme Court on Friday agreed to hear a review petition by 21 opposition parties for verification of 50 per cent Electronic Voting Machines (EVM) using voter-verified paper audit trail (VVPAT) slips, next week.

Earlier this month, the Supreme Court had directed the Election Commission to verify five VVPATs per constituency, against the opposition’s demand for verifying 50 per cent for every constituency.


Science & Technology

Just 2 companies control 50% of India’s smartphone market

The year 2018 ended with just two companies together controlling around 50 per cent share of the India smartphone market – Chinese smartphone maker Xiaomi and South Korean giant Samsung, according to latest data released by International Data Corporation (IDC).

Xiaomi surpassed Samsung to become the market leader in 2018 with 28.9 per cent share in the Indian smartphone market which shipped 142.3 million units last year, according to IDC’s Asia/Pacific Quarterly Mobile Phone Tracker report. Samsung came second with 22.4 per cent share.

In 2017, Xiaomi had 20.9 per cent market share, compared to 24.7 per cent share of Samsung.

In 2018, Vivo (14.2 per cent), OPPO (10.2 per cent) and Transsion (6.4 per cent) were the other three brands that found a place in the list of top five smartphone brands in the country.

Except Samsung, four of the five smartphone brands are based in China.

“Amongst the big highlights of 2018 were the online-focused brands that drove the share of the online channel to an all-time high of 38.4 per cent in 2018,” Upasana Joshi, Associate Research Manager, Client Devices, IDC India, said in a statement.

Responding to the report, Xiaomi India Managing Director Manu Kumar Jain on Tuesday credited the stunning show by the company to “100 per cent team work” and love from “Mi Fans”.

“Mi Fans! Thank you for your love and support,” Jain tweeted, adding that in the fourth quarter of 2018, the company emrged as 54 per cent bigger than the second brand.

The results show that Apple, which experienced lower than expected sales of iPhones in some emerging markets in recent times, especially in China, has not been able to make much of an impact in the Indian smartphone market as well.

The premium smartphone segment (above Rs 35,000) constitutes a meagre three per cent share of the overall India smartphone market, despite outgrowing all other price segments in 2018 with 43.9 per cent year-over-year (YoY) growth, according to IDC.

“OnePlus emerged as the leader in $500-$700 segment on the back of the OnePlus 6 and the newly-launched OnePlus 6T. However, in the super premium segment of $700+, Samsung surpassed Apple for the top position with its Galaxy S9 series,” Joshi added.

With the government initiative to push local manufacturing in India, 2018 witnessed further duty hikes on mobile phone components, IDC said, adding that weakened rupee further added to the challenges of the long tail of brands outside the top five.



Even after 50 days, KCR keeps everybody guessing on cabinet

Even 50 days after taking over as Telangana Chief Minister for the second term, K. Chandrashekhar Rao is keeping everybody guessing on formation of a full cabinet.

It was on December 13 that KCR, as Rao is popularly known, had taken oath as the chief minister following the massive public mandate received by his Telangana Rashtra Samithi (TRS) in December 7 elections.

Along with KCR, Mohammad Mahmood Ali took oath as the only cabinet minister. Ali, a member of Telangana Legislative Council, was Deputy Chief Minister and was holding revenue portfolio in KCR’s previous cabinet. This time the TRS chief has made him the Home Minister.

Since then there has been speculation about the cabinet expansion with no word coming from KCR as to when he will go for a full cabinet.

Political observers say this is unprecedented situation. In undivided Andhra Pradesh, the longest period a chief minister ran the state without cabinet was 17 days. In 1989, N.T. Rama Rao had dismissed the entire cabinet over alleged leakage of budget papers and formed a new cabinet only after 17 days.

“Now the student has surpassed his master,” pointed out an observer referring to the fact that KCR began his political career with the Telugu Desam Party (TDP) floated by N. T. Rama Rao.

“Here, the very formation of ministry is avoided which is more bizarre,” political observer Telakapalli Ravi told IANS.

Ever since the TRS retained power by winning 88 seats in 119-member Assembly, there has been speculation on cabinet formation.

Initially it was believed that KCR, a strong believer in astrology and numerology and known for conducting religious ceremonies, was looking for an auspicious time to expand the cabinet. However, as the wait became longer for aspirants of cabinet berth, it was evident that there were other reasons.

The appointment of K.T. Rama Rao as TRS Working President led to the buzz among party circles that KCR is paving the way for his son to take over as the chief minister so that he (KCR) can play a key role in national politics after Lok Sabha elections.

Political analysts believe that KCR wants to field some TRS leaders including newly elected legislators in Lok Sabha elections to clear the way for KTR to take over. They may include KCR’s nephew Harish Rao, who is said to be unhappy over KTR’s likely ascension.

“Not forming full cabinet is irrational. Whatever may be the reason, it is an anti-climax to the popular verdict given to TRS,” said Ravi.

Referring to reports in a section of media that Harish Rao vacated minister’s bungalow over indications that he may not be inducted into the cabinet, the political observer said all these were creating unnecessary speculations which go contrary to the faith people reposed in TRS.

“The chief minister may be very capable, but what about the legislators elected by people? This sends a signal that 90 MLAs of the ruling party are not capable to provide a ministry.”

The analysts believe that KCR anticipate some problems in immediately forming a ministry and has some calculations to do before Lok Sabha elections.

“Convention and democratic norms demand that there is ministry and collective responsibility. Given the so-called regional leadership of KCR, he should have been more democratic and forthcoming in forming cabinet,” said Ravi.

Even after 50 days, KCR keeps everybody guessing on cabinet