| Gulf Oil along with its brand ambassador, MS Dhoni, walks onto a new field, to create awareness about road safety which today causes major fatalities due to the basic flouting of regulations. In day-to-day life, the major reason people break traffic rules is to reach their destination faster. Gulf Pride 4T Plus has addressed this bourgeoning issue in their latest 360-degree campaign featuring MS Dhoni. The campaign showcases how Gulf Pride 4T Plus resolves this tension of reaching the destination faster by providing instant pick-up that helps one stay always ahead. Staying true to Gulf Oil’s ethos, the campaign delivers an underlying social message of road safety.
This campaign is set to be aired on multidisciplinary channels including online, all the GEC, news, music channels and extending to movie halls activations.
The narrative of the campaign is simple, yet tasteful. It’s light-hearted, yet highly engaging. It’s conversational, yet potent in messaging. The ad highlights the quirky yet annoying road habits that riders often indulge in to reach their destinations faster. MS Dhoni plays the role of the ‘ideal rider’ who is calm and composed on the road, much like his persona on the pitch. With his road etiquette, he is bound to influence young and passionate riders. Supporting him on the road is Gulf Pride 4T plus that helps his bike accelerate faster compared to most other engine oil brands.
The campaign is aimed at enhancing brand familiarity leading to a strong brand affinity for Gulf Pride 4T plus among bikers, and to educate the prospective buyers on the benefits.