The soon to be launched Kids e-commerce website KrazyBrats announced the appointment of Traffic Jam Communications as its marketing communications agency. The agency will be responsible for providing integrated marketing communications solutions to strengthen brand engagement across all platforms such as ATL, BTL, OOH, Radio, Digital, PR, Events and Promotions.
Speaking on the partnership, Dr. Swati Kumari, Founder, KrazyBrats, said, “We were looking for an agency that can partner with us closely in our growth story. With KrazyBrats, we wanted to create a resource that builds meaningful and engaging relationship with our target audience and helps the brand grows leaps and bounds.”
Traffic Jam Communications has been tasked with drawing on its strategic expertise to creatively engage the customers with KrazyBrats brand all over.
Commenting on this account win, Hitesh Chhabra, Co-Founder & Chief Innovation Officer, Traffic Jam Communications, said, “We believe that online shopping is an exciting category to work on and has a great potential to cultivate”.