GRADO’s new festive collection showcased at an event in Lucknow

~The event witnessed some unique blend of fabrics and distinctive looks of Amitabh Bachchan from the Kaun Banega Crorepati – GRADO Association~

Industry pioneers and a fashionable name to reckon with, Power Brand ‘GRADO’ Luxury Fabrics today held an exclusive event in Garha Bhandar in Aminabad, Lucknow – to showcase its new festive collection.

The brand has made its mark and expanded its market share through strategic alliances and partnerships across the year. Another feather in their cap is the recent association with the latest season of Kaun Banega Crorepati, as their Associate Sponsor and the Ocial Wardrobe Partner.

Now in an effort to strengthen their retail presence even further, the brand is looking at prominent loyal stores across the breadth of the country to promote their festive collection through.

The event in Lucknow witnessed a melange of unique fabrics – such as Streeza collection – which is known for its 4-way stretch resulting in extra comfort. These innovative fabrics are now available at all leading retail stores PAN-India.

Commenting on the occasion; Manish Shukla (CMO – GRADO by GBTL) said; “This is our attempt to reach out to customers, our brand custodians in a more personalized manner. With the Streeza collection of stretch fabrics, we are going to further consolidate our position of being the pioneer of neo-stretch products in the market and assert our market leadership. With a rich repository of fabrics to choose from, namely, poly viscose blends to cotton blends to wool blends, ‘GRADO’ from The House of GBTL offers maximum product segments across a varied range of price points thus addressing the need of every consumers under the brand name ‘GRADO’. With this activity we aim to integrate the same with our new festive launch.”

Setting new benchmarks in the world of textiles, ‘GRADO, is well-known in the premium and luxury fabrics segment.

The event also showcased some top styles and choices of Mr. Amitabh Bachchan – the ‘Shahenshah of Bollywood’ – and the brand ambassador for GRADO! The KBC inspired collection for GRADO will hit the market very soon and is sure to create a big impact.

“GRADO has a large segment of fabrics and most of the ranges sell spectacularly well amongst others. Especially in northern belt due to various factors like quality, comfort, design diaspora, classic textures and retailing price point. Their Streeza collection and 20% wool products are rolling off the counters at a very rapid pace. Majority of retail sales are through this brand alone! Consumers come in asking for the brand and immediately connect with Amitabh Bachchan as the brand ambassador; and the phenomenal impact through being the Official Wardrobe Partner for KBC.” said Prem Rastogi, Owner – Lucknow’s leading retail store Garha Bhandar