In an attempt to enable users shop better using Artificial Intelligence (AI) capabilities, Facebook has acquired US-based virtual search start-up, GrokStyle, at an undisclosed amount.
The basic idea is to allow users to match a piece of furniture or a light fixture in an image to visually find similar ones in stock at stores, TechCrunch reported.
“Today, we are excited to share that we are moving on as a team and we will continue using our AI to build great visual search experiences for retail,” GrokStyle wrote in a blog-post.
GrokStyle also noted on its LinkedIn page that it has been acquired by Facebook.
Based in San Francisco, the start-up was founded in 2015.