Canon India, one of the leading players in the imaging space, has announced its latest brand campaign ‘DO GREAT WITH CANON’ with an aim to empower and enable budding photographers to cherish their photography skills. Through the campaign, Canon encourages its consumers to nurture the ‘photography bug’ and take their first step towards the journey of photographic excellence with their range of Canon EOS DSLRs.
Photography enthusiasts will be encouraged to ‘explore the possibility of taking great images out of ordinary everyday moments’ with Canon DSLRs. The campaign story revolves around a young protagonist on his quest to make great shots from ordinary everyday moments. It shows how being at the right place and at the right time means nothing without the right camera. The campaign went live promoting its video on digital platform across India. It has further featured with a big bang across print and outdoor media with lot of impact properties supported by retail branding and POS material.
As an outcome, the campaign video garnered around 4 million views, along with 800 million impressions and registering 1.75 million website visits. The campaign consisting of film, print, and OOH, is conceived by Dentsu One, released on Digital media by Dentsu WebChutney and media buys by Dentsu Advertising and Media Services.