- The partnership called ‘Second Chance Nahi Milega’ saw a person dressed as Lord Ganesha who caught traffic offenders, made them do ‘baski’ as a symbolic act asking for forgiveness and gave out free helmets to spread the importance of protective head gear
- The week-long initiative aimed to educate motorists about the importance of safety rules
Traffic safety is extremely important and the Bangalore Traffic Police had very recently successfully captured the attention of the locals and traffic offenders in the city with a person dressed as Lord Yamraj. In the aftermath of that, and to cash in on the festivities around Ganesh Chaturthi, India’s leading FM radio network, 93.5 RED FM joined hands with the Bangalore Traffic Police to get ‘Lord Ganesha’ to spread the importance of protective head gear. A person dressed as the deity caught hold of traffic offenders, made them do ‘baski’ as a symbolic act of asking forgiveness to the Lord and distributed free helmets to spread the message of road safety.
The campaign ‘Second Chance Nahi Milega’ draws inspiration from mythology to say that while Lord Ganesha ended up with an elephant’s head after being beheaded by Lord Shiva, most people are not fortunate to get a second head, or for that matter, a second chance in life! The on-ground campaign as well as on-air promotions to raise awareness, focused on this message to connect with the sentiments of Bengalureans around the festival of Ganesh Chaturthi.
Nisha Narayanan, COO, RED FM said “Bengaluru’s traffic problems are common knowledge by now. Despite strict traffic rules, a large majority of people still ride without helmets, putting themselves and others at grave risk. We at RED FM have always assumed the role of being an enabler of sparking social consciousness. Therefore, we felt the need to take responsibility in educating people on the road about the importance of proper safety head gear. As a part of Ganesh Chaturthi celebrations, we used the story of Lord Ganesha to inform people that accidents do not give us second chances. Our ‘Second Chance Nahi Milega’ campaign partnered with the Bangalore Traffic Police, who helped deliver our message and shift the perception of people about road safety.”
The initiative also saw the involvement of volunteers of the NGO ‘Being Social’ who worked tirelessly with RED FM and the Bangalore Traffic Police to drive the message on ground.