APL Apollo launched its Steel for Green initiative at the ITC Grand Bharat in Gururgam on Saturday, the 2nd of November. The Steel for Green initiative signals a major move towards environmental consciousness and sustainability. Which is why the event saw participation from APL Apollo’s dealers across the country along with company employees across the organizational hierarchy.
The Chief Guests at the event were none other than actors Karishma Kapoor, Chunky Pandey, Govinda and was hosted by Neha Dhupia who felicitated the dealers as well as the other guests. What’s more, the event also featured performances by none other than Ms Urvashi Rautela and the much-acclaimed Coke Studio. In fact, the event also showcased the launch of the new Steel for Green ad campaign which includes the all-new brand TVC with brand ambassador Mr Amitabh Bachchan, along with hoarding and print ads that have now been launched across the nation.
APL Apollo’s Steel for Green agenda is based on a simple but important premise — moving to steel products is not only beneficial from a financial and product quality perspective but its also better for the environment. Using steel over wood means fewer trees are felled and our environmental footprint is reduced in a big way. The company is pushing for the mass adoption of steel products instead of wood, especially when it comes to everyday home items– whether it’s the chaukhat outside the house or the handrail used for our stairways. And the Steel for Green initiative will go a long way towards establishing this sustainability-driven agenda for the company.
Speaking about the event, Sanjay Gupta, CMD APL Apollo remarked, “In today’s day and age, every company has to think long and hard about how they are contributing to making this world greener. At APL Apollo, we’ve been committed towards sustainable growth for a while now and our Steel for Green initiative is going to take this to the next level. As we embark on this journey, we are conducting this event to ensure that all our stakeholders — whether it’s our employees, our dealers, our brand ambassadors, or the public at large — are aligned to our mission going forward.”