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Origin Beanstalk bags the advertising mandate of Sahayog Clean Milk

Origin1Origin Beanstalk Creative Consultants announced the association with Sahayog Clean Milk to handle creative, digital and media duties. Origin Beanstalk won the business after carrying out extensive on-ground research followed by competitive analysis and then crafting the communication strategy that primarily revolves around the SCMPL’s business model.

Speaking about the association, Upendra Singh Thakur, Co-founder, Origin Beanstalk, said “It’s always a great opportunity to get involved with a brand right from its formative stage and winning the Sahayog account is a reinforcement of our firm belief that there is huge potential to develop great brands and associate with great companies such as SCMPL, in the Indian Heartland. SCMPL has managed to create an amazing ecosystem in MP with ethical and best practices to provide clean and fresh milk from the farm to the end consumers. Our communication strategy will seek to drive further SCMPL’s endeavors to uplift the financial status of the farmers of India.”

Sahayog Clean Milk Pvt. Ltd (SCMPL) started its operations in 2013 with quite a few laudatory objectives. It strove to uplift the farmers of India by unlocking alternate financial sources and improve their financial stability.

Speaking about the move, Anand Patidar, Director, Sahayog Group, said, “In Origin Beanstalk we found the right partner with a strong category knowledge and a clear understanding of our requirements, needed to take the brand to the next level. SCMPL, aided by Origin Beanstalk will hopefully bring the heart of India on the world map in milk production.”

Currently SCMPL is engaged in milk collection, chilling, processing, packaging, distributing and supplying milk to institutional and bulk buyers. It now seeks to foray into the retail market with its first offering, Pure-1. It will be available initially in MP and then seek to gradually increase its presence into other states like Maharashtra & Gujarat, where it will draw heavily on the expertise of Origin Beanstalk Creative Consultants.

“Agri, Dairy, Health Beverages, Healthcare, Physical Retail and e-commerce has always been one of our key focus area and winning this account is another feather on our cap. We are currently working on the branding, packaging and an integrated campaign which will see a good mix of print, television, radio, OOH, activation and digital media,” said Sandesh Ghadi, Creative Director – Origin Beanstalk.