Indian Terrain launches its ‘On the road’ Spring Summer’18 campaign with Kunal Kapoor

India’s leading menswear brand, Indian Terrain has launched ‘On the road’ SS’18 campaign today. Kunal Kapoor, the Brand Ambassador has represented the key ensembles for SS18 collections with style & elegance. The campaign was shot in Bhuj, within interesting terrains and rugged natural landscape which is centuries old.

The story is a toast to the adventurer in you with the experiences you create for yourself. The imagery and video are immersed with adventure, fun, and attitude. The campaign story features Kunal Kapoor discussing his ‘On road’ journey with ease, style & comfort. It’s a tribute to the explorers, wanderers, those seeking an adventure every day. The range is the expression of traveller way of life. Designed to let you take on any terrain comfortably.

Speaking about the campaign, Kunal Kapoor, Brand Ambassador, Indian Terrain says, “The Indian summer has begun! We have departed from the beaten path to a new terrain. It’s interesting & exciting to explore new terrains with every campaign shoot of Indian Terrain.”

The iconic Buffalo Checks, the safari-inspired Monochrome, Ombré that’s rooted in indigo & dip-dyed washes, and the refreshing Stripe On are the key stories of the campaign.