Hathway, India’s largest cable broadband provider and YuppTV

YuppTV logo_featuresHathway, India’s largest cable broadband provider and YuppTV one of the world’s largest over-the-top (OTT) provider of South Asian content joined hands today to bring live TV and on-demand top quality entertainment content to their customers., Hathway will provide all high speed fibrebroadband subscribers YuppTV subscription as part of the monthly plans.

 Hathway and YuppTV are primed to claim a larger portion of internet market share and time by tapping into this booming and changing entertainment landscape. When you combine over 200 LIVE TV channels in 12 languages and on-demand catalogue of over 10000 hours with high speed internet broadband at the lowest price point, it is guaranteed to raise the hunger for quality content even higher.

The digital landscape in India is witnessing a huge paradigm shift in the way entertainment is consumed. From a fixed television format of viewership, the country is witnessing the ‘anytime any device any place’ pattern which is disrupting the old ways while ushering in the new. The need for high speed and reliable services is exploding, and, Hathway, with its GPON FTTH – Fibre to the Home – Technology is setting world-class speeds of 200Mbps and practically unlimited data at an affordable mass pricing.

Speaking on the alliance, MrRajan Gupta, MD, Hathway said, “The entertainment consumption landscape has changed, the control has shifted to the consumers who can decide what they want to watch at their convenience on multiple devices. The key to this shift is high speed broadband and very affordable price point that makes watching and streaming video a pleasure. No wonder terms like binge watching and OTT original content has gained prominence in quick time. We, at Hathway, are at the right time at the right place and with the right partnership to accelerate this evolution of new age of entertainment.YuppTV gives our customers access to a multitude of entertainment choices making this a win – win situation to not only Hathway and YuppTVbut most importantly our customers, who can experience real choice when it comes to entertainment consumption”.

Adding to this, Mr. Uday Reddy, Founder &CEO of YuppTV said, “Content with the right connection can go a long way in redefining our industry. We believe that this partnership will help us reach a wider audience base with high speed internet. Over the years we have built a very strong content library across genres that will appeal to every individual in the family, be it movies & music or soaps & serials or lifestyle & Infotainment. With our in-depth analytics and understanding of the audience, we are also creating high quality original content to engage and entertain them at their leisure. Within the next one year we are producing 1000 hours of content, which we are sure will entertain the regional audience. Our depth and reach into unique content will help us consolidate our leadership position in the consumers living rooms as well as broadbandaccessed devices’.

About Hathway:

 Hathway is one of the leading cable television services provider in India, as well as one of the leading cable broadband services providers offers cable television services across 140 cities and towns and high-speed cable broadband services across 20 cities. Hathway has been awarded the best MSO by the Indian Telly Awards for its quality Cable TV and Broadband Internet Services nine times and “Star News Brand Excellence Awards for Brand Excellence in Digital Products for Internet Services in 2011”. Hathway has been voted as one of the best managed media companies in Asia 2013 based on a study conducted by EUROMONEY.

 About YuppTV:

 YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 200 TV channels and 2000+ movies in India. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn. Emerald Media is led by industry veterans Rajesh Kamat and Paul Aiello, supported by an experienced team of investment and operating executives. The platform primarily focuses on providing growth capital to media, entertainment and digital media companies. YuppTV had earlier raised its Series A round of funding from Poarch Creek Indian Tribe of Alabama.

YuppTV has 25000 hours of entertainment content catalogued in its library, while nearly 2500 hours of new on-demand content is added to the YuppTV platform every day. YuppTV offers Live TV and Catch-Up TV technology. It recently launched YuppTV Originals to bring forth unconventional story telling in collaboration with the top talent from the movie industry. Originals will be available in episodic format for the digital audience, exclusively on YuppTV’s platform. Endukila-the first Original series launched by YuppTV has been receiving tremendous viewership. YuppTV is currently ranked #1 Internet Pay TV platform for Indians living abroad and the largest Internet TV platform from premium content availability in India. YuppTV is the most downloaded Indian SmartTV app and it also boasts of 13 million mobile downloads with 4.0 user rating.

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