My FM launches ad film
With Phase 3 radio frequency auctions kicking off, My FM launched a new TVC highlighting the brand position ‘Jiyo Dil Se’. Through this ad film, My FM aims to reach out to the untapped ...
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Videocon D2h & Mumbai Indians score a hat-trick with their association
Videocon d2h has announced that it will continue with its association as the principal sponsor for the Mumbai Indians franchise for the third continuous season of Indian Premier League ...
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Turner partners with Channel 3 to air Pogo’s programming
Turner Broadcasting System Asia Pacific announced partnership with Thai free-to-air broadcaster Channel 3 to host a daily two-hour programming block of POGO-branded content from March ...
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LimeRoad raises $45 million in series C funding
India’s social discovery platform for women, LimeRoad raised Rs185 Crore in a Series C funding. The round was led by existing investor, Tiger Global Management with the participation ...
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Lowe Lintas Chennai bags the creative mandate of TI Cycles
Lowe Lintas Chennai has announced the creative association with TI Cycles. The agency will be handling the creative mandate for brands including BSA, Hercules & Montra. The immediate ...
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Seventynine moves towards being an In-App Video Platform
SVG Media Pvt Ltd’s Seventynine is slated to offer as an independent technology platform for Ad Serving and Mediation on a licensing based model. The move comes on the back of Seventynine’s ...
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TRAI release consultation paper to regulate over-the-top services
The Telecom Regulatory Authority of India has recently released a consultation paper in order to prepare a regulatory framework for over-the-top (OTT) communication services, or Internet-based ...
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Language has restricted the understanding of sports for the masses: Rajesh Sethi,Global CEO,Ten Sports
Sports channels have evolved as a key growth area for most broadcasters. Owing to the presence of some great sports personalities the interests in various sports have got a major push. ...
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Dhoni’s boys break social media during World Cup 2015
Be it the spot on Mauka Mauka campaign or Anushka Sharma bashing post India’s loss at the semi finals – World Cup 2015 managed to keep the social space abuzz throughout. According ...
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RAM Week 11: Big FM challenges Radio City across major cities
In week 11, no major changes witnessed in terms of listenership. Big FM and Radio City continued to lock horns across major markets. Delhi With 18.9 per cent of listenership pie, Fever ...
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&TV replaces Shahrukh Khan’s ‘India Poochega Sabse Shaana Kaun’ with two new shows
&TV announced the launch of two new shows Dilli Wali Thakur Gurls and Badii Devrani. The shows are fiction dramas and are slated to go on air from 30th March. Commenting on the ...
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ZEE Europe announced the launch of &TV
On the occasion of its 20th anniversary, South Asian Entertainment Network Zee Europe announced the launch of &TV in the continent. The channel will go on air from April 06 in the ...
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Dell inspires kids to go beyond rote learning with its new TVC
Dell India launched a new TVC titled, Back to School. The commercial is in line with its theme for 2015 – to transform the process of learning with intuitive technology. With the ...
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75% of MakeMyTrip’s mobile transactions happen through its app
Experts opine that in the days to come, e-commerce and travel related search and transactions will be more on mobile devices than on desktop. Karthik Sathuragiri, Director – Field ...
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