INDIAN MEDIA BOOK
                   
CURRENT NEWS

Ecom2
2.5 lakh e-commerce jobs likely in 2016: Assocham
E-commerce is likely to generate during 2016 nearly 2.5 lakh jobs in India’s online retail, including temporary employees, supply chain, logistics and ancillary units, an apex ...
 
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Facebook2
Brands need to make online mobile shopping easier: Facebook
Although young shoppers are increasingly buying smartphones online, they believe brands can further improve this by providing a seamless experience across a variety of channels on the ...
 
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NGC2
Nat Geo’s ‘BSF: India’s First Line of Defence rated the top show in the genre in the week of Republic Day
National Geographic Channel’s exclusive documentary, BSF: India’s First Line of Defence launched as the top-rated show in the week of its premiere. It is the highest rated show ...
 
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Nishith2
Ad Pick of the Week: Surekha.com’s Anti-Jugaad campaign is Nishith favourite
Last month, Sulekha.com made the headlines with its innovative #AntiJugaad campaign. Conceptualised by Ogilvy & Mather, the idea behind the campaign was to underline the reliability ...
 
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Dittotv2
dittoTV steps up with its ‘beforeTV’ feature
dittoTV, the OTT platform created by ZDCL (Zee Digital Convergence Limited, the digital arm of Zee Entertainment Enterprises Limited) introduces a feature that allows viewers to enjoy ...
 
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Pratik2
[Guest Column] Going Hybrid: A market reality by Prateek Jindal
Retailing in India is not just about offline (brick-and-mortar) model or online (e-commerce). There is a huge gap between these two models that online retailers are trying to bridge ...
 
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Barcreg2
BARC Week 4 Regional Mapping: Colors Kannada, Asianet & Star Jalsha lead the regional chart
Marathi In Marathi speaking market, Zee Marathi maintained its lead with 158815 GVTs, followed by Colors Marathi and Zee Talkies with 87026 and 67312 GVTs, respectively. Star Parvah ...
 
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Barceng2
BARC Week 4 English Genre: CNBC TV18 claims the throne
Entertainment channels AXN continued to lead with 187 GVTs, followed by Comedy Central and Zee Cafe with 170 and 155 GVTs, respectively. Star World climbed to fourth position with 80 ...
 
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Redbull2
Red Bull assigns digital mandate to Dentsu Webcutney
Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has been awarded the digital mandate for Red Bull. Commenting on the win, Sidharth Rao, Chief Executive Officer and ...
 
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Batterysaver2
Baidu’s battery saver app surpasses 400 mn downloads
Leading Chinese language internet search provider Baidu Inc. has announced that its popular battery saver app for Android phones – DU Battery Saver – has surpassed 400 million ...
 
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AUTOexpo2
There’s more to Auto Expo than just cars and bikes
Expensive cars and bikes were not the only attraction at the 13th edition of the Auto Expo as automobile manufacturers ensured that all those attending the biennial event got their ...
 
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Zimbabwe2
Zimbabwe declares drought disaster
Zimbabwe’s President Robert Mugabe on Friday declared a state of disaster in rural parts of the country hit by a drought. An estimated 2.4 million people — more than a quarter ...
 
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Nursing42
India faces acute shortage of nursing staff
Acute shortage of trained nurses is proving to be a major setback to expansion of health services in India, a panel at an ongoing global summit on critical care medicine here has said. Doctors ...
 
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Odisha2
Odisha urges centre to set up NINEI early
Odisha Chief Minister Naveen Patnaik on Friday urged Prime Minister Narendra Modi to announce early the setting up of the National Institute of New Energy and Innovations (NINEI) at ...
 
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DoBighaZamin2
Zee Classic to premiere Bimal Roy’s Do Bigha Zamin
With its core proposition ‘Woh Zamaana Kare Deewana’, Zee Claasic aims at reviving nostalgic moments and memories while providing wholesome entertainment. Presenting an ode to the ...
 
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